Most consumers wouldn’t care if 70 percent of brands didn’t exist
Would they care if your brand or client disappeared?
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That’s the conclusion experts are drawing from the Havas Media Meaningful Brand Index of 50,000 consumers in 14 markets. The group found that most consumers would not care if 70 percent of brands ceased to exist.
Consumers also stated that only 20 percent of brands have a notably positive impact on their quality of life.
From the Financial Times:
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