How B2B companies are using social media

It’s another story for business-to-business companies.

Although the numbers vary widely, numerous studies have noted that most B-to-B companies have generally lagged behind their counterparts in the B-to-C world.

But when they do embrace social media, B-to-B marketers have achieved some fairly impressive successes—particularly when it comes to selling, reports an IBM study. The study revealed a 400 percent increase in sales in the first quarter tied to a pilot program of social selling.