Angry customers create PR nightmare for cosmetic brand
Urban Decay plans to enter the Chinese market, where the government may test cosmetics on animals—a practice the company has proudly avoided. The move sparked a backlash among customers.
Cue backlash.
It appears the company was aware of the heat it would take from its customers and the media. But it hasn’t followed through yet on some promises that were made. Further, the company seems to be downplaying its mission in China.
It’s important to note that Urban Decay is not planning to start doing animal testing. Rather, “the Chinese government may conduct a test using our products before they can be sold there,” according to a June 6 Facebook post.
Still, People for the Ethical Treatment of Animals (PETA) released a statement accusing the company of abandoning its principles:
“Urban Decay has long held a spot on PETA’s list of cruelty-free companies and offers an extensive line of vegan makeup, but it has turned its back on animals. Urban Decay could delay its entry into China, but the company is putting profits over principles.”
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
