How to manage multiple PR clients effectively

Recently, my team added two new clients to our plate, requiring me to take a step back and consider how I manage our unique and equally important clients. Here are a few tips I follow to make sure clients get the attention they need and deserve:

1. Work on each client a little bit every day.

No client gets left behind, so I dedicate part of my day to all of my clients just to keep them fresh on my radar. This doesn’t mean spending two hours per day on each and neglecting time-sensitive issues though. It can be as simple as a quick Google search to check out the latest trends in a client’s particular field or even sorting through that client’s email folder to make sure you didn’t overlook any tasks.

I find it helpful to at least spend some time each day on a new client’s website day, whether it’s reading executive bios, checking out their services, or visiting linked social media sites. This keeps the client constantly on my mind.

The ultimate goal is to engrain the client in my brain so it learns to automatically flag potential story ideas or opportunities.

2. Keep a “cheat sheet.”