3 ways to promote your brand without Facebook

Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant.

I’ve been hearing the rumblings of smaller brands talking about leaving the platform for a while now. Many don’t have the budget to invest in promoted posts and Facebook ads, nor do they want to take a chance on investing in something that many claim doesn’t show a measurable return.

What’s a small brand to do? If you have been thinking that Facebook is not worth your time and money, here are three ways to boost your brand without it.

1. Step up your brand advocacy strategies on and offline.

Most small brands thrive on word-of-mouth. Companies such as Zuberance are dedicated to the message that spending time finding and cultivating people who already love your brand has a much higher pay-off than broadcast or reach strategies.