5 ways cryptocurrency is influencing PR tactics
Though in its infancy, virtual cash threatens to upend the way business is done. Here’s how communicators can help clients in this volatile sector.
The hype surrounding cryptocurrencies and blockchain has reached a fever pitch.
Analogies to the dot-com craze have been inevitable. Companies that merely incorporated the word “blockchain” into its names enjoyed significant and swift impact on corporate valuations. Along with the hype has come an influx of new cryptocurrency businesses and, with them, the need for digital currency and blockchain education and promotion.
These emerging markets require more nuanced communications plans than traditional technology companies and products do. PR professionals must use increasingly creative thinking to obtain the meaningful results clients desire to break through the competitive noise. Navigating the volatile world of bitcoin valuation and regulation requires an acutely responsive and strategic communications approach.
Here are five ways the rise of digital currency is influencing PR tactics:
1. Cryptocurrency requires quicker action than ever before.
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