Burger King’s sexist World Cup ad sparks outrage
The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.
Burger King Russia took a drastic step to support its national soccer team.
As the host country for this summer’s World Cup, Russia is playing host to some of the sport’s greatest players: Lionel Messi, Cristiano Ronaldo, Neymar Jr. and others. The burger chain cheekily decided to offer free burgers for life and cash (about $47,000) for women who got pregnant by a soccer superstar—thus bolstering future Russian teams with their offspring.
Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N
— English Russia (@EnglishRussia1) June 19, 2018
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