3 lessons from Burger King’s and others’ sassy Twitter moves
The burger chain grabbed attention with its response to Kanye West, but similar interactions are becoming more popular with social media teams. Consider these insights.
Burger King recently grabbed headlines for its comeback to a Kanye West tweet—showing yet again the power of Twitter interactions.
After renouncing his cataclysmic political advocacy last week, the man who gave us the Late Registration album went back to his previous style of provocation: making outlandish hot takes about cultural ephemera.
On Sunday, West tweeted:
McDonald’s is my favorite restaurant
— ye (@kanyewest) November 4, 2018
Burger King quickly jumped on the opportunity to grab buzz:
eyes still closed I guess https://t.co/Z8pzojmDgb
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
