Why you should pitch mid-level bloggers
Smaller audiences mean stronger influence and deeper audience loyalty, as well as more time for the bloggers to engage those audience members.
With a balance of reach and influence, a mid-level blogger’s recommendation holds a lot of weight.
Consider the results of a study in The Realtime Report. In working with 100 to 300 mid-level influencers, brands found they got 16 times higher engagement rates than if they were working with a small number of higher-status influencers. They also spent a lot less money on these campaigns.
Here are a few reasons why you should reach out to mid-level bloggers.
The smaller the community, the greater the influence
The results of an extensive study by Technorati show us that consumers believe a smaller audience indicates that the blogger has a greater level of influence.
A blogger with a small audience can engage on a more personal level, resulting in higher loyalty levels, which in turn gives recommendations from such bloggers more weight.
Loyalty and context
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
