Coca-Cola digital chief: ‘Kill the press release’
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.
Perhaps you caught the story in Mashable, The Daily Mail, Adweek, or The Huffington Post.
Coca-Cola’s Singapore team designed a novel double can that splits into two, so customers can share the fizzy beverage with a friend.
Fantastic PR. But one major reason it got so much play was “because we covered it,” says Ashley Brown, who leads digital communications and social media for The Coca-Cola Company.
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