Crisis Communications

PepsiCo pulls Mountain Dew ad deemed racist and misogynistic

The ad depicts an injured white woman identifying a suspect out of a lineup of black men; dubbed ‘most racist commercial in history.’

By Matt Wilson
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Pepsi opted to pull the ad Wednesday after intense criticism from some pretty high-profile commentators, such as “Queen Bees and Wannabes” author Rosalind Wiseman:

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