How to use GIFs to enhance content marketing campaigns
Thought these short animations are often used to entertain, pros can also use them to take a visual strategy to the next level.
Visual content is an important part of any brand’s social media presence, and for marketing campaigns, GIFs are an important weapon in your visual content armory.
The human brain processes visuals 60,000 times faster than it can process text, so it’s no wonder that a picture is worth a thousand words (in fact, it’s worth 60 thousand.) A GIF is worth even more by combining several pictures into one short video.
“GIFs are a mini-vehicle for storytelling, capturing emotions, and communicating them in a concise way that words and pictures alone cannot,” said Joe Puglisi, Senior Creative Strategist at Buzzfeed.
The short, moving imagery can communicate information in a uniquely clear and succinct manner. Additionally, they are fantastic for conveying concepts to a multilingual audience without requiring any translation whatsoever.
The Internet may use GIFs for sharing entertaining looped videos and animations such as this one:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
