Google and Disney among world’s most popular brands
A recent study found the search engine to be the most talked-about and Disney the most-loved brand on social media.
How often are people talking about my brand, and what are they saying?
Infegy recently published its World’s 50 Most Popular Brands report, and while Google topped the list in volume of chatter, Disney won the sentiment battle with the highest rate of positive chatter.
The results came from analyzing overall positive and negative brand sentiments, how likely people were to purchase something (purchase intent), volume of conversations and topics people referenced the most when talking about each brand.
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