Brands lit up on Twitter for 4/20
Several companies tweeted pot references and other promotions tied to April 20, but was doing so a smart move?
Leave it to a handful of brands, desperate for that sweet, sweet social media engagement, to hop on the trend and share pot-related—or at least muchie-related—content on 4/20.
Totino’s , Carl’s Jr., Ben & Jerry’s, Denny’s and Arby’s were all about the food (and puns):
People sure are hungry on this totally regular Monday. pic.twitter.com/pMHuYCxNxg
— Arby’s (@Arbys) April 20, 2015
fork twenty, scramble eggs everyday
— Denny’s (@DennysDiner) April 20, 2015
Other brands took either a clearly weed-focused approach or went with the euphemistic “relaxation” approach. Both Spotify and iHeartRadio promoted ganja-enthusiastic artists:
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