Eveready misses huge marketing opportunity during GOP debate
Eveready and parent company Energizer fail to seize the moment and earn social media capital from Jeb Bush’s mention during Wednesday night’s political scrum.
It was the battery brand heard ’round the nation Wednesday night, and not one Energizer or Eveready marketing representative seized the opportunity.
In one of the most lighthearted moments of the Republican presidential debate on CNN, candidates were asked what their Secret Service code name would be if elected president. Jeb Bush answered: “Eveready. It’s very high energy, Donald.”
It was a clever comeback to an ongoing Donald Trump criticism that Bush is low on energy.
Trump’s code name for himself? “Humble.” The two shared an awkward high-five, and the monikers generated a good amount of laughter.
A handful of folks wondered whether Eveready or its parent company, Energizer, might step in to charge up its brand presence on Twitter.
Dear Eveready’s marketing folks — this is your time. #GOPDebate
— Madison Underwood (@MadisonU) September 17, 2015
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