3 ways to keep your PR pitches out of Twitter rants
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
For example, this was tweeted at a recent Ragan PR conference in New York City:
Friends don’t pitch friends on Facebook, only Twitter. – @michelleleff #RaganPR2016
— Em Yang (@emn_yng) April 7, 2016
This was tweeted from the same conference:
Struggling with email subject lines? Use 6-10 keywords and write it BEFORE your email. Subject line should shape the email. #RaganPR2016
— Shelley Nall (@Profeshellnall) April 7, 2016
Less surprising are media tweets exposing lame pitches. Our favorites come courtesy of RedEye Chicago contributor Matt Lindner. A recent gem:
Work today begins with an emoji-laden PR pitch with “please” spelled as “pls” and no, just a hundred thousand million times no.
— Matt Lindner (@mattlindner) February 17, 2016
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