Snapchat highlights Discover stories
The social media app’s recent update offered users a new look and feel, showcasing publishers’ content alongside users’ stories—and making it easier to share their articles.
With its latest update, Snapchat is giving a boost to its Discover section and the publishers who toil in it.
The update includes a new look for the app’s publisher icons, which have gone from circles to rectangles. Users also now have the ability to press a publisher’s icon and hold it, which brings up an option to subscribe to their feed. If a user subscribes to a publisher’s Discover feed, it will always show up in that user’s feed.
The rectangle icons also tease featured stories for each publisher, which is a first for the Discover section.
From Mashable:
Both Snapchat and its media partners are hoping the refresh will help boost engagement with Discover, which has reportedly been inconsistent. Some channels have claimed to attract millions of users a day while others may be seeing only a fraction of that.
The Los Angeles Times further explained:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
