Medical group’s robust website a hit with mobile users

 

How does a progressive, physician-led, multispecialty medical group, with nearly 400 physicians and midlevel providers, practicing in nearly 80 medical specialties and subspecialties, meet the online needs of nearly a million patients throughout the Central Illinois region?

Take a look at Springfield Clinic’s redesigned website and you’ll have a good idea.

The multifaceted interactive site takes top honors in the Best Website (Health System/Medical Group) category of Ragan’s 2013 Health Care PR and Marketing Awards.

Among the factors that helped Springfield Clinic shine were its myHealth@SC portal, a secure, convenient way for patients to manage their personal health care and communicate directly with their doctors’ offices online; its Symptom Checker and other interactive tools; and its health library with videos, podcasts, quizzes, and more.

Among the goals for the redesigned site, which went live in November 2012, were a design and content that were more personal, patient-focused, and customer service-oriented, a simplified home page, and additional functions.

One of most impressive numbers Springfield Clinic has seen is in the way visitors access the mobile-friendly site. A Pew Internet study shows more than half of all smartphone owners use their mobile devices to access health information, a number that is sure to increase. In the relaunched website’s first six months, mobile usage increased more than 88 percent.

And that symptom checker? It’s the top viewed page in the site’s health library—one more indicator of the Pew statistic showing that patients who use the Internet get more than 70 percent of their health information online.

We congratulate the team that collaborated on the winning effort: Christy Broccardo, Courtney Enlow Hall, Kristin Fyans, Patty Kuhn, Emily Moore Adcock, Colby Roate, and Shelley Simon.

See the site here.

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