9 worst social media blunders of the year
Though we’re only a few months into 2016, these online PR and marketing missteps have produced headaches for the brand managers involved.
From Coca-Cola to MTV and online fashion publications we’d otherwise never know about, these are some of the top “online oops” so far this year:
1. Coca-Cola
It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country.
Seems innocent enough, right? Taking a closer look, the map’s actually outdated, omitting Kaliningrad, which was annexed following World War II.
Needless to say, Russian patriots were not happy with the company, as they posted pics pouring the soft drink into toilets with the hashtag #BanCocaCola.
2. MTV Australia
Sometimes you almost wish for the company’s sake that its Twitter account was hacked.
Such was the case when MTV Australia sent out an astonishing offensive tweet, asking, “Where are the English subtitles?” while America Ferrera and Eva Longoria were on stage at the Golden Globes. MTV didn’t need a translator to figure out an apology was in order. Still, the crowd wasn’t satisfied and another apology was issued.
3. DC Comics
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