9 offline marketing tactics that still work

This article originally appeared on PR Daily in December of 2017. Some customers prefer handshakes, eye contact and content they can hold in their hands.

Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:

1. Magazine articles

Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.

2. Business cards

It’s easy to forget a face or a website, but printed information on a business card endures.

Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.

What’s old is new again.

3. Creative stickers