8 ways ESPN wows its audience with superlative content
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
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You thought it was tough in your league. Consider the brawlers ESPN trades punches with every day.
Fox Sports. USA Today. Sports Illustrated. Along with Web and blog newcomers like the Gleacher Report and SB Nation.
“They’re out there writing about every team that matters,” says Patrick Stiegman, vice president and editor-in-chief of ESPN.com.
So how does the network and Web colossus maintain its position as the top player in a hockey-style free-for-all?
Stiegman—who oversees daily news, analysis, multimedia, editorial quality, and digital design—offers a rink-side view of his game:
1. Embrace chaos.
ESPN.com used to be the sun around which all the digital properties rotated, Stiegman says. Nowadays, it’s chaos theory.
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