8 tips to help communicators ace television interviews

Though you might be comfortable speaking about your company in person, it’s another story to feel confident in a television studio trying to convey your message.

Do you look directly into the camera? How much room will you have for props? Are you prepared for unexpected questions?

Here are eight TV interview tips designed to help nail your next segment:

1. The interview starts before the mic is on.

In most cases, you’ll have a few minutes to chat with the anchor before going live. Use this time wisely and share why you’re looking forward to bringing the topic to their audience or point out a unique element/handling of a prop. Often, this can help direct the questions asked on-air, so make the small talk count!

2. Have plenty of energy.

Media segments often take place early in the morning, so it’s important to bring the enthusiasm. Use your voice to communicate excitement; if you’re excited about the topic, your interviewer and the audience are more inclined to feel the same.

What may seem as over-the-top to you comes across as normal on camera, while your “regular” conversational tone may be viewed as tiresome or uninterested.