8 steps to happier PR interns

Here’s how to make the experience work better for both the intern and the company.

Ask for examples of what they have accomplished in your industry. Examples might include volunteering at an animal shelter if you are an animal nonprofit, helping in day care or a school if you are a child related nonprofit, serving as a candy striper if you are a medical nonprofit. This is much more revealing than a résumé.

Hire only seniors and grad students. They have the most motivation and more years of learning experience.

Use them only for professional activities. Don’t ask them to sweep the floors, or simply file documents and make copies—give them actual hands on experience.

Bring them to meetings. That way, they can experience day-to-day activities.