8 novice mistakes marketers should avoid
Beginner brand managers as well as veteran communicators can make these common missteps when it comes to creating content and sharing it online. Here’s what you should do instead.
When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes.
Once I accidentally posted a cat article to my company’s corporate Facebook page, which had nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for.
Here are some major and common marketing mistakes I made that might be putting your social media following growth at risk.
They might just make you or break you, and have a much more significant negative effect on your digital presence than an accidental cat post.
Though it’s great that you started blogging, you’re just starting to do your job.
Don’t rely on someone accidentally stumbling upon your blog; even the best content needs promotion. We now know that “great product doesn’t promote itself.” You do. Assuming your content is top notch, you still need to be active on social media sites to push this content where people will see it.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
