8 metrics to measure the success of a guest post

Guest-contributed content brings tangible value to your content strategy.

Creating original, high-quality articles as an outside guest author for a trusted online publication allows you to share your ideas, advice and tips to a new, wider audience. Getting published can give your company third-party credibility from valuable and respected platforms that your current and new audiences trust and read. Having a content strategy that includes these guest-contributed articles is crucial in order to reach the forefront of your industry.

So, how can you determine what your guest-contributed articles are actually doing for your brand?

Let’s dive into the various analytics you can gather from each published piece and how the results benefit your strategy.

In order to obtain this information and get the most out of your content, you should be using a marketing automation platform like HubSpot and/or a website analytics platform like Google Analytics.

The following metrics all matter when determining the value of guest-contributed content, and here’s what each can tell you:

1. Referral Traffic

Referral traffic shows you which outside sites are channeling traffic to your website.