7 ways marketers can increase email marketing success

There’s no magical solution to increase your email-open rate—but there are smart steps you can take.

Rather, your current percentage—along with what it takes to achieve your goal—contains several factors.

A recent study from Smart Insights says the average email-open rate is about 25 percent, but that varies by industry.y:

Ultimately, PR and marketing pros should focus on giving subscribers what they crave.

Here are seven ways to increase your email-open rates:

1. Create excellent content.

Aside from offering free stuff, you should deliver outstanding content to keep readers coming back for more. Your emails should contain three elements:

Brand awareness: Informative, interesting and engaging content that boosts your brand. The more time spent reading your emails, the greater chance your readers will recognize you.

Informing: Tell your subscribers what is happening in your organization or industry, which can trigger a purchase.

Shareable: Readers are more likely to share excellent content, potentially boosting your subscriber list and email-open rate.