7 tips for promoting your organization’s podcast

So you’ve interviewed guests, cut audio, chosen snazzy intro/outro music and have fantastic cover art for your podcast. You publish and put it into the world.

Now, the hard work is just starting.

Promoting a podcast is like promoting any other product. You need a strong social media game, tight partnerships and even a media relations strategy.

David Quiñones, SVP of editorial and content at RockOrange, broke down how to get the word out about your podcast during Ragan and PR Daily’s Social Media Conference.

Here are his expert tips for getting listeners.