7 reasons organic social media remains essential
With the organic reach of content shrinking on the web, why should you continue to invest in the strategy? Here are six reasons not to abandon ship.
Your organic reach strategy isn’t a lost cause.
While there are ways to continue to stay relevant on the platform, is organic or unpaid social media still worth the time and resources a business needs to invest?
Here are seven reasons that answer is a resounding “yes”:
1. Organic social media efforts are cost-effective.
Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. You can post as many updates as you want across your social media channels and every single update is free to share, making it a realistic option to combine with other marketing tactics for a comprehensive content strategy.
2. Social media provides authenticity.
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