7 mistakes to avoid when targeting more than one location
If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
At first glance, marketing a multi-location business seems similar to marketing a single-location business.
After all, the goals are the same—building awareness, sparking action, increasing sales—so the approaches should also be the same, right?
Wrong.
Though there’s plenty of overlap in tactics, there’s also something decidedly different about multi-location and franchise marketing. Success requires being aware of the particular pitfalls these types of businesses face.
Multi-location firms often make these seven marketing mistakes, which should be avoided at any cost:
1. You’re not localizing your web offerings.
If you have multiple stores or offices offering the same products and/or services, you might think it makes sense to lump everything together online and add a single page that lists all of your locations.
The problem is that search engines and other online platforms don’t get it. They want to serve consumers information for specific locations, as well as for the overarching business.
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