7 impressions PR pros create through your appearance
The axiom ‘dress to impress’ is never more relevant than in communications, where the perceptions audiences have can make or break your image.
This article originally ran on PR Daily in October of 2017.
Appearance plays a major role in PR.
If your executives and PR representatives are dressing inappropriately or unprofessionally, that can leave a highly negative impression.
According to a Forbes article, you have just seven seconds to make a first impression on someone. Once that impression is formed, it can take weeks or even months to change it.
Most companies can’t afford that kind of time. If you’re looking to foster better opinions for your company, here are some things you should know about your appearance and other people’s instant perceptions.
1. Sloppy dress makes you look like a person who lacks confidence. When you work hard on your attire, you feel better. It works the same with other people’s impressions. When you dress well, you look confident and capable, so people treat you better.
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