7 hackneyed words and phrases that will doom your pitch
Red flags abound in sales and marketing emails and phone calls. If these litter your solicitations, it’s time to rethink your approach.
Interests change, opinions change, priorities change over time, but if there’s any constant in sales, it’s certain words and phrases that never work.
Search your sales materials (email templates, call scripts, playbooks), and think carefully about whether these are working for you or against you:
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