6 ways to rise to the top of your PR department or agency

There are a host of things you can do to distinguish yourself in the workplace.

Some have been frequently addressed (be the first one in the office and the last one to leave, etc.), but there are other steps you can take that are seldom discussed.

Here are six recommendations for things you can do, as a communicator, to earn distinction:

1. Support the brand.

As a communicator, you exist to support your organization’s brand. Ensuring a strong brand improves the likelihood that your organization can continue to raise critical funds to continue important work.

Written communications, digital media outreach and social media posts should all support the mission and vision of the organization. The decisions you make—which issues to weigh in on, what you post on the organization’s social media accounts, whether to respond to one media inquiry or another—should all be viewed from the lens of whether the action advances the brand.

2. Read the news with a sense of action.

For a communicator, reading the news is important, but insufficient. When you read or view the news, you should ask yourself “what opportunity does the article or TV segment you’re viewing present?”

The action could be: