6 types of PR pros, based on the coffee they drink

This article was previously published on PR Daily in April 2016.

If you’re a communications or marketing pro, you’re likely a burning-the-midnight-oil, overachieving person. We need caffeine like an addict needs a fix.

What does your coffee preference say about your work style?

1. The espresso with one sugar: You like your coffee as strong as your ambition. You have a hard time getting started in the morning—you do your best work in the evenings—but once going, you’re like a freight train with no red lights. You have a commanding presence, which allows your ideas to get heard above the fray at meetings. Others think of you as a leader even if your formal title isn’t there yet. You can be trusted to execute projects, though you sometimes gloss over details. You aim high and land big wins, so you climb the ladder quicker.