6 tools to make your holiday content marketing strategy festive

Even if you’ve already come up with a killer strategy full of interesting seasonal content for the holidays, you must produce timely content along with this traditional holiday content in order to succeed.

Although finding ways to work cool new tools into your strategy is great to keep things fresh and innovative, I’ve found some of the best tools I use to keep up with consumer trends are some of the most basic.

The trick is finding unique ways to use them.

Before you go out to purchase a new program to add awesome up-to-date content your 2015 holiday strategy, check out these six tools and tips below that can help you work better with what you already have:

1. Quora

Many content marketers use this tool by posting helpful, relevant links from their sites in forum comments.

Although this is a great way to get your content in front of individuals who are looking for the answers it can provide, Quora can also be used in a similar way to generate awesome content ideas.

Let’s say you work for a manufacturer of men’s watches. You can run a quick search on Quora for “men’s watches” to see what consumers want to know about your product. You find they are mostly concerned with budget and the potential for women to wear men’s watches well.