6 social media mistakes that communicators are still making

It seems as though we have been using social media forever.

Very few of us can remember when we used our phones exclusively for calling. What did we do before texting and uploading photos of our dining choices?

With more than a decade of using social media to communicate personally and professionally, you’d think we would have this thing down. Sadly, we see flagrant missteps everywhere: celebrities posting insensitive remarks, elected officials mass-tweeting into the early morning hours and everyday folks chronicling unconscionable events via Facebook Living.

Given these daily reminders, here’s what many of us are still getting wrong:

1. A one-size-fits-all approach. You must tailor your content to fit each social media platform. You don’t want followers to see the same text for each channel. Come up with several headlines and hashtags you can use.