6 lessons NYC’s Candy Cab can teach you about marketing

Known as the Candy Cab, Mansoor Khalid wanted to give New Yorkers a little slice of happiness as a way to help him recover from the loss of his 18-month-old son to a congenital heart condition. By making a cab ride a little bit sweeter, he’s developed a following of happy passengers and created positive buzz in the streets of New York.

In addition to munching on every sort of candy imaginable while weaving through the street of Manhattan, passengers can also plug into Khalid’s sub-woofer system, enjoying their own tunes and a techno light show.

Without the resources of a national brand, the Candy Cab’s experiment in happiness has become a microcosm of successful integrated marketing.

What lessons can we take away from this sweet ride on wheels?

Know your customer: New Yorkers can be a tough crowd, but they do have one thing in common: Finding a vacant cab can be frustrating. By creating an oasis of fun in the confines of his taxi, he makes sure even the most jaded citizens of the Big Apple leave with a smile at the end of the ride.