6 companies that kill it on Instagram

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. However, only 34 percent of brands are on Instagram, compared to 80 percent and 70 percent on Facebook and Twitter, respectively.

What gives? In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience. It’s easy for companies to write off Instagram because they don’t feel its products or services are visual enough, but most industries find a way to make it work. Some of the most successful Instagram accounts don’t promote their offerings, but zero in on their team, facility, and technology.

If you’re unsure whether your company is a good fit for Instagram, or you simply want to strengthen your profile, take a page from six brands that absolutely kill it on the network:

Nasty Gal — 1.8 million followers