6 bedrock principles of crisis response

These days, all communicators are crisis communicators.

To respond to the many emergencies of the modern business world, and to protect your brand reputation in a fraught digital environment, an effective crisis response plan is paramount.

So how do you get started?

For communicators looking to build a new response plan or to update existing procedures, crisis expert Barbara Reynolds, an instructor at Tulane University and a former crisis advisor at the Center for Disease Control, outlines these essential elements: