5 ways to slash bounce rates and drive conversions

This article originally appeared on PR Daily in May of 2018.

When it comes to content marketing, you generally aim for high numbers.

You want higher conversion rates, more readers, more shares, more backlinks, more everything—but that attitude changes when it comes to bounce rates.

A high bounce rate would suggest that your site isn’t “sticky” enough and isn’t encouraging readers to explore more content. It can also suggest you’re not attracting the right audience to your content.

You may be seeing hundreds or thousands of site visitors, but if you have an 80 or 90 percent bounce rate, you’re probably doing something seriously wrong when it comes to whom you’re targeting or how you’re creating content.

Here are five simple hacks to help you improve your bounce rates and conversions with content:

1. Perform a bounce-rate audit of your high-value pages.

The best overview of your bounce rate is through your “All Pages Report” on Google Analytics. To find this on your Google Analytics Dashboard go to Behavior > Site Content > All Pages.

From here, you can view the bounce rate of each individual page on your website and sort them to identify exactly which pages are performing well and which need improvement.