5 ways to respond when your social channels are down
When you rely on a social media network to get your news out, an unexpected outage can throw your campaign. Here’s how five companies made lemonade from social media lemons.
The world went into a tizzy when Facebook and Instagram were temporarily down—leading to the trending hashtag #FacebookDown.
In the business world, losing two social media networks was a major roadblock for some companies, since they were suddenly unable to speak to their audience through these two popular channels. Other companies that have mastered social media, though, understood how to sidestep roadblock and were able to use it as a chance to position themselves in front of a larger audience.
Here are five savvy companies and organizations that turned #FacebookDown into a prime opportunity to shine:
1. Ralph Breaks the Internet.
Disney’s new movie, “Ralph Breaks the Internet,” premiered in theaters the day after #FacebookDown. The movie is a sequel to Wreck-It Ralph, and in this movie, Ralph… well… breaks the Internet. The timing seemed too good to pass up, so the movie’s social media team seized the opportunity to make a joke about Ralph being the reason Facebook was down. The movie also extended the reach of its special emoji hashtag #RalphBreaksTheInternet.
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