5 ways social media has revolutionized PR
Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
With over 3.4 billion people active users around the world, almost half of the global population is using social media.
Social media has impacted nearly every industry, but has had a profound influence on the media and public relations professions. In a ING study on the criticality of social media, 81% of PR professionals and 78% of journalists indicated they can no longer do their job without using social networks.
On average, consumers spend nearly 2.5 hours on social sites every day. With such a focus on this technology, it’s no surprise that 60% of brands expect social budgets to continue to increase year-over-year.
These statistics alone show how much of an impact social media has had on the PR industry, but what about the day-to-day changes that this technology has made for practitioners?
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