5 tips for SEO-savvy news releases
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly.
A list of search engine violations and penalties shows ways your content can fail to attract attention online. This applies to all your owned media content—including your website and news releases.
What makes some releases more successful than others in terms of drawing traffic? They’re written with healthy SEO features. These successful news releases appeal to Google’s latest algorithm, which rewards high-quality, unique and non-spam content.
Follow these five simple steps to create releases that can rank high in search results:
1. Hone your headlines.
Consider brevity in your headline. In any Google search result, only the first 50-60 characters of the title will appear.
Many CMS platforms automatically create a page URL using your page headline—so it’s important to keep it brief and relevant. This also makes your news release more tweetable. A keyword in your headline is helpful. Need help perfecting headlines? Start here.
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