5 tips for excelling at Instagram and Snapchat Stories
Start by layering punchy text over a striking image. Feature a call to action, and include an interactive element.
The way people consume content and interact with information online is changing rapidly.
Rather than being passive audiences, social media users are now active participants in content creation, topic selection and even news gathering. Anyone with a smartphone and internet access can livestream events as they unfold.
With the rise of Snapchat and Instagram, the Stories format has exploded in popularity. The vertical, left-to-right, easily digestible format has been adopted across a multitude of platforms.
As of May 2018, an estimated 1 billion users are posting Stories each day across Instagram, Snapchat, WhatsApp and Facebook. Beyond that, from the second quarter of 2016 to the third quarter of 2017, Stories grew 15 times faster than feeds.
Here are five ways to excel with Snapchat and Instagram Stories:
1. Start with a powerful shot.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
