5 signs your inbound marketing efforts need help
When it comes to developing a solid content marketing strategy, there’s a lot to consider. From sharing content on social media to offering freebies, here are a few ways to recognize if you’re team could benefit from an inbound marketing lesson.
Inbound marketing is a hot topic in the PR world, and for good reason.
From higher search engine rankings and lead capture to increasing revenue for your organization, inbound marketing is the backbone of many marketing strategies today.
Implementing a successful inbound marketing strategy can still be a challenge, as developing and running a seamless program isn’t a common area of expertise for PR professionals.
For example, if a white paper drives a large number of hits to your organization’s website, it’s the job of inbound marketing to be sure the website experience is frictionless for the user, captures the necessary contact information and has a drip marketing program in place to follow-up on new leads. It’s no easy feat.
Here’s a look at how to tell when inbound is leaving you out of bounds when it comes to attracting and satisfying prospects throughout your marketing cycle. 1. Your content is stale.
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