5 SEO tricks to put your content on top

Even if you’re churning out the best content in your niche, it won’t be seen by a larger audience unless you make it accessible via search.

Here are five of the most important practices you can put into play to make sure your content is reaching the widest audience possible:

1. Pay attention to on-page ranking factors.

In the early days of the Internet, there was a strong focus on short keyword phrases—typically between one and three words in length—that were peppered throughout Web copy, often quite liberally. In those days, the frequency and density of keywords were a big part of how websites were ranked.

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Moz has an excellent post detailing these, and “content of page” is at the top of the list.

If you create quality content, don’t worry about keyword density or percentages; your keywords will naturally appear at an optimized rate. Other factors include:

2. Be mindful of structure.