5 secrets to growing high-quality media relationships
PR pros can get journalists on their side—if they play their cards right. Here are some tips to make sure your pitch is music to a reporters’ ears.
The truth is that the longer you work in PR, the more complex work becomes.
Younger professionals might look to you for an elusive, advanced formula that will help them to build quality relationships. Sure there are tricks that might work in some situations, but for most of the time, the basics still hold true.
What you learned so many years ago (either in school or at your first job) is still relevant.
So, let’s take a step back and review the not-so-secret basics of building and maintaining relationships with media.
1. Keep up with the latest trends.
What’s going on in the world and the industry that is relevant to your company or client? What recent topics has a reporter written about?
The daily knowledge of the news still goes a long way in knowing what (and what not) to pitch a reporter. The popularity of morning and special interest newsletters can be helpful in keeping up with the latest news.
2. Pitch great stuff.
PR pros love to read bad pitches they’re like the tabloids of PR and we can’t get enough. Your goal should always be to stay out of those PR rags.
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