5 secrets to a successful company blog
Corporate blogs launch daily, but there are potential pitfalls at every turn. Here’s help in making sure your effort succeeds.
Why?
Blogging is hard work and not as simple as you might think. If you’re not committed to putting in the time from the start, you might want to hold off on jumping into the blogging world.
Commitment is essential to everything you do, but it takes more than that to build a successful corporate blog.
Here are five tips to help on your journey to becoming a trusted voice in your industry:
1. Create content with third-party syndicators in mind.
The aim of most company blogs is to increase the company’s online visibility and extend its reach. The more consistently and concisely you post, the better chance the blog will be “found” by the right people searching for the knowledge your blog provides.
Don’t forget that you want your content to be republished and shared across the Web. So, blog with third-party syndicators in mind—a target that people often miss.
What are third-party syndicators? They are any websites that will republish your content. For example, the story you’re reading right now is being syndicated on PR Daily. It originally appeared on the Paratus Communications blog. Other Paratus blog posts appear on The Next Web.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
