5 reasons to share your competitors’ content

Providing the best customer service and experience online means that you become consumers’ go-to information source, treating information like a product.

Thanks to the internet and mobile devices with web services, customers are now in complete control and can filter out the noise or messages that do not benefit them.

As a result, brand managers must build strong relationships with their audience by providing consistently valuable, relevant and helpful information—whatever the source is.

With the rise in popularity of content marketing, it is important to treat information like a product. If you do so, you can sell, cross-sell and up-sell more products and services, helping you drive business growth.

You must report on your industry just as mainstream journalists or modern online media sources do, in an array of formats, such as text, video and images.

Sharing content from or linking to your competitors, though counterintuitive, can work to your advantage. Here’s why:

1. Google frames your industry and your company’s identity.