5 PR and social media trends for 2014
Data mining, ceding control, tapping superfans’ influence, and being ‘useful’ are the keys to the future — and that future has already begun.
In the past few weeks, I’ve had the privilege of attending two fantastic conferences that left me feeling inspired, engaged, and ready to take action. First, I attended the Public Relations Society of America International Conference in Philadelphia. Then I traveled to Huntsville, Ala., for the Social Media Tourism Symposium (#SoMeT13US).
At these conferences, I heard from big-name speakers including Brian Solis, Jay Baer, and Mack Collier, along with PR and social media professionals down in the trenches at agencies and tourism offices.
A few major themes emerged from both conferences. Here’s what you must know about the top five PR and social media trends for 2014:
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