5 pieces of PR advice for Martin Shkreli

Shkreli is the 32-year old one-time Wall Street wunderkind who went on to launch a couple drug companies and was subsequently dubbed the “Most-Hated Man” in America a few months ago when he jacked up the price of a life-saving drug by 5,000 percent.

Since then he’s been busy self-immolating.

Consider that within the span of 60 days he publicly lamented the fact he didn’t raise the aforementioned drug price higher; had a federal indictment handed up against him for securities fraud as well as engaged in Twitter throw downs with all comers including hip-hop artist Ghostface Killah.

Bombastic GOP presidential candidate Donald Trump seems milquetoast by comparison.

Shkreli’s latest shenanigans occurred when he testified before a congressional committee on drug-pricing practices where he refused to answer questions, on the advice of legal counsel, and instead exercised his constitutional rights against self incrimination.

Despite some of Shkreli’s head-scratching, jaw-dropping antics, there are some critical reputation management lessons to be learned from his ongoing personal implosion.